Over the past month I’ve focused on managing the Sun Kits Swimwear Instagram account, resulting in a 12.2% increase in followers. I doubled views from 4.2k to 9.5k per month, through strategic content; eg. product showcases and user-generated photos, while also utilising trending formats and actively interacting with Sun Kits audience. The content was split into different sections, ensuring growth and nurturing content was being pushed to their relevant audience.
I successfully launched Sun Kits Pinterest page, achieving 3.3k impressions within two weeks. This growth came from creating visually captivating boards that reflect the Sun Kits brand, optimising pins with relevant keywords, and aligning to related content to expand reach.
These efforts led to a remarkable 982% increase in reach across Instagram, boosting brand awareness and ultimately driving traffic in the lead-up to the collections launch. I plan to continue focusing on content strategy and engagement to strengthen Sun Kits Swimwear’s online presence even further.
