Working on the passion project for Based Origins, I focused on developing a captivating brand identity and packaging design that resonates with the young entrepreneurial demographic. A key aspect was crafting custom typography to establish and set apart the brand's adventurous spirit and dedication to quality, ensuring it stands out in a competitive market.
For the colour palette, I selected hues that align with the animal-based properties of the supplements, evoking natural elements and a sense of vitality. These colours were chosen to reflect the brand's commitment to health and sustainability while appealing to the energetic lifestyle of our target audience.
I provided creative direction throughout the project, ensuring that the packaging design effectively communicated the brand’s values and benefits. The final design is visually striking, designed to attract attention and convey the ethos of Based Origins clearly.
Overall, my design work for Based Origins successfully establishes a strong visual identity that appeals to young entrepreneurs, encouraging them to embrace a balanced and adventurous lifestyle with high-quality, animal-based supplements.
